Watch Out Now: It’s All About Connection with Raymond Weil

The Tenth in an Eleventh-part Series.

Whether you opt for an inexpensive everyday watch or a limited-edition collector’s chronograph, the watch on your wrist plays a big part in defining your style. Undoubtedly, the best watch is going to be one that you wear, one that fits your budget and matches your lifestyle.

No matter what you’re looking for, now is the time to get it. In the ports of call, take advantage of tax-free, duty-free prices and pick up a designer watch for hundreds—even thousands—of dollars less than what you’d pay back at home.

So even if you’ve never thought about buying a watch before—or if you’ve thought about it and didn’t know where to start—rest assured it’s not as…complicated as it looks. We asked Keith W. Strandberg, the international editor of the industry-standard Watch Journal, to put together an insider’s guide to the world of fine timepieces.

And so, welcome to Watch Wednesday–it’s watches 101 combined with a trend and news roundup.

To survive in today’s competitive marketplace, watch brands are looking to forge a connection with their customers. However, only a portion of watches are sold directly to consumers from a dedicated brand storefront; most make their way onto wrists around the world from stores that sell a multitude of labels. Without the direct connection point, developing consumer loyalty can be challenging. To stand out from the crowd, companies are establishing relationships with their customers that extend beyond the initial sale, soliciting feedback on designs, usage, and preferences, which has become crucial to ongoing development.

Swiss watchmaker Raymond Weil is a leader of this trend, thanks to the establishment of the RW Club. Think of it like an owner’s circle: buy a Raymond Weil watch, register with the RW Club, and automatically receive a one-year extension of the standard two-year warranty and access to dedicated customer-service specialists. Membership grants you access to exclusive previews of new models and collections, updates from the brand, and industry news, effectively creating a virtual clubhouse for fine timepiece enthusiasts.

Raymond Weil is known for its stylish Freelancer collection of watches, shown here as an automatic chronograph with titanium on steel. It’s equipped with day and date complications and a power reserve of forty-six hours. The Freelancer name is a reminder that Raymond Weil is one of the last independent watchmakers.


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