Watch Out Now: Alpha Omega with Omega

The Conclusion of an Eleven-part series.

Whether you opt for an inexpensive everyday watch or a limited-edition collector’s chronograph, the watch on your wrist plays a big part in defining your style. Undoubtedly, the best watch is going to be one that you wear, one that fits your budget and matches your lifestyle.

No matter what you’re looking for, now is the time to get it. In the ports of call, take advantage of tax-free, duty-free prices and pick up a designer watch for hundreds—even thousands—of dollars less than what you’d pay back at home.

So even if you’ve never thought about buying a watch before—or if you’ve thought about it and didn’t know where to start—rest assured it’s not as…complicated as it looks. We asked Keith W. Strandberg, the international editor of the industry-standard Watch Journal, to put together an insider’s guide to the world of fine timepieces.

And so, welcome to Watch Wednesday–it’s watches 101 combined with a trend and news roundup.


In the watch industry, there are companies that specialize in sport watches, others who focus on pilot watches, and even more still who make innovative, complicated watches their niche. And then there’s those companies who do all of the above—and do it well. These jack-of-all-trades produce simple, three-hand watches at a great entry-level price while also handling the most complicated timepieces with aplomb.

One such manufacturer is Omega—able to make watches with their famous in-house Co-Axial movement, a breakthrough in movement design, while also specializing in beautiful ladies watches, great sport models, and introducing innovative alloys such as Sedna gold and Liquidmetal. And then there’s the new anti-magnetic Master Co-Axial series, which features a mechanical movement able to resist magnetic fields greater than 15,000 gauss. No wonder the the brand is a favorite of James Bond; the character has worn an Omega in every 007 film since 1995.


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