Watch Out Now: A New Breed of Watchmaker with Hublot

The Second in an Eleventh-part Series.

Whether you opt for an inexpensive everyday watch or a limited-edition collector’s chronograph, the watch on your wrist plays a big part in defining your style. Undoubtedly, the best watch is going to be one that you wear, one that fits your budget and matches your lifestyle.

No matter what you’re looking for, now is the time to get it. In the ports of call, take advantage of tax-free, duty-free prices and pick up a designer watch for hundreds—even thousands—of dollars less than what you’d pay back at home.

So even if you’ve never thought about buying a watch before—or if you’ve thought about it and didn’t know where to start—rest assured it’s not as…complicated as it looks. We asked Keith W. Strandberg, the international editor of the industry-standard Watch Journal, to put together an insider’s guide to the world of fine timepieces.

And so, welcome to Watch Wednesday–it’s watches 101 combined with a trend and news roundup.

Watchmaking has been around for hundreds of years, and the weight of history can be heavy. There are many companies that continue to make watches as they have for their entire histories. These very traditional, vintage-inspired pieces are riding a wave of interest today, but there are other companies at the forefront of technology, continuously pushing the envelope to develop modern designs, interesting new materials, and out-of-the-box technical solutions to improve precision, power reserve, and other exciting evolutions.

Hublot is a shining example of this new breed of watchmaker, as it has focused on traditional high watchmaking in its movements while at the same time integrating new materials to develop innovative designs for big, powerful-looking watches.

The latest series to showcase this fusion, the brand’s specialty, is the MP-05 LaFerrari, designed to look—and perform—like a Ferrari engine. Rather than the standard two-hand format, the original display indicates hours, minutes, and power reserve on anodized black aluminum cylinders, reinforced on either side with a stripe of Ferrari’s signature red. The seconds are indicated on a cylinder fastened onto the tourbillon suspended vertically in the black PVD titanium case. The uniquely shaped sapphire crystal is styled to resemble the car’s outline.

The entire watch was designed and manufactured by the engineers and watchmakers at Hublot, who outdid themselves by creating a timepiece with a record-breaking fifty-day power reserve. The manual movement is comprised of a whopping 637 parts—more than any other Hublot watch to date, complete with eleven interconnected barrels at the center. It’s a limited edition of fifty, each of which come with a presentation case of the special tools needed to “tune the engine” by winding the watch.


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