Celebrity Cruises + Randi Zuckerberg = Take Care of YourSelfie

Digital trailblazer Randi Zuckerberg and luxury cruise line Celebrity Cruises are partnering up for a year-long campaign to “Take Care of YourSelfie.”


The former Facebook marketing guru evolved her book, Dot Complicated, into a website dedicated to tech-life balance. And now she’s teamed up with Celebrity Cruises to create a unique program that inspires guests to do the same.

“The digital revolution has changed and enriched every facet of our lives, and now more than ever, it is essential for us to find a healthy tech-life balance,” says Zuckerberg. “Celebrity Cruises is a leader in providing relaxing and restorative vacations, and by partnering with them, I hope to inspire moments of logging off and shutting down for a few hours or even a day. We want guests to explore ways to embrace a balance that complements their lifestyle onboard and at home.”

“When I heard Randi talk about Take Care of YourSelfie, I realized I was a perfect candidate for this program,” says Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “Like so many of our guests, I live a connected, always-on life, with a great reliance on technology. Randi’s fresh approach helps bring balance back into our lives, and is another way to make sure our guests enjoy a relaxing, restorative vacation.”

Lutoff-Perlo added: “The new program perfectly complements our luxurious accommodations, award-winning dining, rich destination experiences and intuitive service. I can’t wait to sign up for one of the treatments.”

Look for new spa treatments at Canyon Ranch SpaClub onboard your next Celebrity Cruises voyage and start to Take Care of YourSelfie.

Zuckerberg discusses the importance of digital detox with Caroline Modarressy-Tehrani on HuffPost Live.

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