Years ago, you bought one watch and chances are it lasted a lifetime. Today, however, things are vastly different. Now, many people have more than one watch and they wear what suits each day best, depending on what they are doing, how they feel, what they are wearing, and more. And that, given all the choices available in the watch world, is a very good thing.
Today, there is a watch for everyone. The offerings in watches are so diverse, there is a watch for every possible taste and style, and there are watches for just about any activity. There’s never been a better time to buy a watch, with quality and value in the watch industry at levels rarely seen before. All you have to do is determine what sort of watch you want, how and where you plan to wear it, and how much you plan to spend.
FOR THE OFFICE | $8,600 | Omega.com An iPhone might be OK to depend on while still in school, but when you have your first proper job, you need a proper watch. You can’t just pull out your phone during a meeting to check the time. Luckily, a fine watch is much more subtle, and sends a statement about who you are and where you are going. The Omega Globemaster Annual Calendar is just that, a sober and serious mechanical watch with an annual calendar (you only have to reset its calendar once a year, at the end of February). Omega is one of the leading Swiss watch manufacturers, and the Globemaster Annual Calendar incorporates the in-house co-axial movement for which Omega has become justifiably famous.
EVENING ELEGANCE | $9,950 | Bulgari.com You just can’t wear a plastic sports watch or an Apple watch under the cuff of a great suit or a tuxedo. For this, you need an elegant watch, something that is on par with what you are wearing. Bulgari has just what you need—the Octo Ultranero with pink gold. Inspired by the eight-sided shape of a Roman column, Bulgari has taken this design and redefined the classic dress watch. The Octo has become an icon for the Italian brand with true Swiss watchmaking heritage, and the combination of deep black and pink gold is captivating. Powered by a robust mechanical Swiss movement, the Octo Ultranero looks good with anything—with that tux, jeans and a button down shirt, and more.
STYLE | $22,700 | Cartier.us. Cartier has several iconic collections, including the Santos Dumont and the Tank. This year, however, Cartier introduced a new collection, the Cartier Drive. Inspired by luxury motoring, the case shape is completely new to the brand, yet all the design cues are distinctly Cartier. A full collection, the pictured piece offers a large date and a small seconds subdial in an 18k white gold case. Cartier has, over the past decade, worked hard to enhance its watchmaking and the new Drive is powered by the brand’s own in-house movement.
SPORTS | $8,600 | Zenith-watches.com Most sports rely heavily on timing, so the chronograph is inexorably linked to sports, and there is no more famous chronograph than Zenith’s El Primero. Beating at an ultrafast 36,000 beats per hour, enabling it to time to tenths of a second, the new El Primero Chronomaster is perfect for any timing use—timing your run around the neighborhood, your egg in the morning, how long it takes your kids to get dressed. The automatic El Primero movement powering this watch is certified accurate by COSC, an independent certification agency in Switzerland, and it has a power reserve of 50 hours. The beautiful dial has the Zenith signature opening, displaying the beating heart of this prized movement.
DIVING | $3,750 (price subject to change) | TAGHeuer.com In the past, most women’s sports watches were simply styled to look like sports watches, but didn’t have much to distinguish them. The TAG Heuer Aquaracer Ceramic 300M changes all that. Water resistant to 300 meters, it is designed and built to go to the depths, while looking incredible in the process. Though it looks like a piece of jewelry, adorned with diamonds on the bezel, the watch is ready to take on just about anything you can dish out. Made entirely of ceramic, the watch is incredibly light, resistant to shocks and the environment, and certainly very tough.
VALUE FOR YOUR MONEY | $2,275 | RaymondWeil.com For the elegant, modern man who loves to assert his style, the Raymond Weil Freelancer in rose gold offers sophistication without the high price tag. The black dial subtly highlights the paired-back design of this automatic piece. It also features elegant rose-gold plated indexes and hands, as well as the clou de Paris motif in the center.
PILOT | $4,995 | Bremont.com It doesn’t get much more authentic than Bremont when it comes to aviation. Founded by brothers Nick and Giles English, both pilots themselves, they are very active in the aviation world. Their father was an engineer and a pilot, and they have carried on in his footsteps, honoring his death in a tragic airplane accident by building a watch company focusing on making as much in England as possible. The MBII pictured here, new with a white dial for this year, is the result of a long-term partnership with Martin-Baker, the famous maker of ejection seats based in the UK. They have never had an ejection seat fail, and they approached Bremont to make a special watch for survivors of ejections. The MBII is the “civilian” version, but still tested like the original, which includes being strapped to a Martin-Baker seat and ejected!
COLORFUL & DECORATIVE | $15,700–$16,700 | Hublot.com Watches themselves are decorative items, more accessories today than the tools they once were. Hublot has taken this a step further with the Big Bang Linen. In the last couple of years, Hublot has introduced denim and lace, and now it’s linen’s turn. The linen is integrated into the strap (that was the easy part), but it is also featured on the 41mm case and the dial of the new Big Bang Linen collection. The linen on the case and dial is handwoven by artisans and it is incredibly strong, similar to carbon fiber, but 100 percent natural. The Big Bang Linen collection comes in four colors: ocean blue, turquoise, purple, and orange. Each of the four colors comes in a limited edition of 200 pieces, all powered by the HUB4300 automatic chronograph movement.